Grow your reach, revenue & impact

with research-based
copywriting that
connects and converts

(without the sleazy sales talk)

Liz Green research-based copywriting services




Burning Fruit Creative
Renee Brown
Balance Tax Accountants
Clinical Therapy Psychological Services
Louise Cartledge Celebrant
Corporate Cupid
Soft Skills Academy
Renee Brown
Balance Tax Accountants
Lush skin and body
Louise Cartledge Celebrant
Rachel Dhanjal Kinesiologist

Copywriting that speaks to your specific audience

I see you building your dream business. You’ve created in-demand services, products, programs or courses.

You’ve got rave reviews – coast to coast – maybe even continent to continent BUT

If your copywriting is based on what you want to say, and what you imagine your audience needs to hear – without specific research to back it up…

You’re taking a guess at the best ingredients to bake into your offers.

And that means you’re missing out on opportunities to:

  • grow your reach and revenue further
  • give your existing clients more reasons to love (and be loyal to) you
  • create the impact that makes your purpose-driven heart beat a little faster

The thing about research-based copywriting is that it removes the guesswork and connects your ideal client’s problem with your solution.

And when that happens my friend – you’re not selling – you’re serving…

Liz helped me find my customers’ voice and created copy that really speaks to them. I also have a better understanding of who they are and why they buy from me more than I ever did.

Not only that – the launch of my 8-week program got great results.

I’d recommend Liz with no hesitation – the best investment I’ve made in my business this year.

Glin Bayley, Heart of Human

Copywriting that attracts the right people aka your people

Being clear about who you serve and how you help them achieve success makes it easier for you to:

Connect with more of your ideal clients

Blend your unique voice with well-researched words so prospective and existing ideal clients feel seen, heard, understood and valued.
(And the *un-ideal* ones don’t.)

Boldly show up as you and create impact

Share your purpose. Celebrate what makes you different. And show your ideal clients what’s possible for them to achieve when they choose to work with you.

Fine tune your ethical sales message

Optimise your messaging with the exact words to attract the exact people that need your offer. Then show them why your solution is the best match for their problem.

Of course, you don’t want to go all salesy and slick (aka *ick*) on your audience.

Or risk losing those core qualities that make YOU unapologetically YOU.

With my research-based approach to copywriting – you won’t have to.

As soon as I started working with Liz, she made such a genuine effort to understand not just my business but me. It didn’t feel like a generic process.

I would recommend Liz – not only will you get great copy, but you’ll also have an opportunity to really fine tune your offerings.

Elizabeth Talbot, Clinical Therapy

Copywriting that’s as purpose-driven as you

Research-based copywriting is strategic.

It lets you meet your audience where they’re at. Start a conversation that’s engaging and relevant to them.
Then show them just how far you can go together… 

It’s copy that captures the language your clients are using plus your brand voice. (So you connect with them but sound like the *real* you – everywhere you show up). 

Well, this is handy – I know how to write copy like that.

And I know how to organise and articulate your message using intentional meaningful words that ethically move people to action.

Oh, hello sales without sleaze!

Liz is a superstar at writing copy (she sounds so like me its actually a little bit freaky 😜). 

She saved me so many hours, not to mention sacred energy trying to figure out ‘what’s next’ and where to from here.

Liz has so much patience, understanding, and humour to make working with her such a joy. I honestly cannot rate her highly enough.’

Rachel Dhanjal, Kinesiologist

Strategic research-based copywriting services


Ideas, research and strategy are essential ingredients to create effective conversion copywriting.

You can rely on me to bring all three to your project, so you can focus on blazing a trail with your business – and
let me help you with:

Email Sequences

Neglect your email list, and you’re missing out on a fantastic opportunity for business growth.

Welcome, nurture or rekindle your list to build an engaged community of loyal clients that can’t wait to get their mitts on your offers.

VIP Copy Intensives

Book my undivided attention for an hour or a whole day to give your copywriting a professional edge.

Refresh or optimise your DIY web or email copy without the wait.
Hit publish feeling confident your copy is going to shine online.

Website Copy

Stop wondering where your ideal clients are hiding and help them find you.

Attract, connect with and convert your ideal clients 24/7 with website copy that’s convincing, compelling, and plays friendly with the search engines.

‘I would say that hiring Liz Green is one of the best investments I ever made in my business.

Not only for the website project, but for the Balance Tax Accountants tone and voice training she did with the team.

Liz delivers what she promises and then some!’

Diana Todd, Balance Tax Accountants


Hello, I’m Liz Green

research-based copywriter, devoted
cat auntie and occasional flautist.

Since 2017, I’ve written copy for purpose-driven businesses from coaches to kinesiologists, speakers to psychologists and accountants to vets…

Plus, I’ve been coached by some of the best copywriters around the globe.

So when we work together, I bring a hefty slice of knowledge topped off with a generous dollop of experience to your project.

Web Pages


(roughly 3 novels)

Cups of coffee

‘Liz’s ability with words has captured the essence of me as a person and my businesses.

Her delightful personality and communication skills made it easy to work with her – and for her to target and convey my message.’

Louise Cartledge, Celebrant

If you’re ready for research-based copy that helps you speak to your audience, connect with more of the right people
and trigger sales without sounding salesy (or sleazy) – I can help.

Click a button to learn more about my research-based copywriting services.

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5 simple steps

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