Email Marketing Copywriter & Strategist, Perth
Helping purpose-driven personal brands grow reach, revenue and impact online with strategic copywriting that connects and converts – human to human
BRILLIANT BRANDS THAT HAVE TRUSTED ME WITH THEIR COPYWRITING:
What if you could… uncover the exact words to grow, rekindle or boost connection with your email community – and trigger sales
Let’s be honest. Sales messaging can feel tricky (even *icky*) when you’re a service-based personal brand.
BUT… You absolutely know:
🧁 You want to keep growing your business
🧁 You need it to be profitable and provide a reliable income
🧁 So, you have to attract (and sell to) more clients
Only one problem… Your big, bold, purpose-driven heart beats a little faster when you’re serving and supporting people – NOT selling to them.
Talking about sales or money in your emails can feel a bit lumpy, sticky and – uncomfortable. (Like having cake crumbs caught down the inside of your t-shirt)!
Look, I can’t do much about the cake crumbs but… As a research-based copywriter and strategist, I can help you:
🧁 Develop razor-sharp clarity about your ideal clients, your personal brand and your brand voice.
🧁 Peek inside the hearts and minds of your ideal clients and better understand what they need and want from you.
🧁 Uncover the exact words they use to talk about their problems. The solutions you offer. Even your business…
So that you end up with copy that sounds like you.
Speaks to your audience of potential buyers.
And clearly, ethically and comfortably connects the dots between their specific problem and your specific solution.
When that happens, my friend… You’re not selling. You’re serving.
Liz helped me find my customers’ voice and created copy that really speaks to them.
The launch of my 8-week program got great results.
And I have a better understanding of who my customers are and why they buy from me more than I ever did.
No longer did I have to imagine their words – she helped me get them direct from my customers.
I’d recommend Liz with no hesitation. The best investment I’ve made in my business this year.
Glin Bayley, Heart of Human
The voice of customer research that Liz undertook was such an eye opener, and has given my business so much clarity.
Wanting to help people is one thing, but portraying that message clearly to people so they know I can help them is a completely different story.
Liz helped to make my message super clear. She also helped me save so much time… if I had done this myself I would have not got it done and probably would’ve given up half way through.
If you’re launching an online course and you have no idea how to create a clear message to sell your product, then you need a wordsmith genius – and that’s Liz!
Chloe Dennison, Naturopath
Ditch the guesswork and create clear, meaningful messaging with a copywriting strategy
Working towards any goal without a strategy is a lot like making a cake without a recipe. Sometimes the result is a glorious delicious success. Sometimes it’s a big soggy flop that chews up your time, energy and money. Then appeals to no one.
Plus, when you take a haphazard approach, you’ve no way of knowing which step or ingredient saved the day. Or wrecked it!
My Layer Cake Copywriting Framework, developed over 5+ years as a copywriter, outlines my strategy for email and sales page copy to help you grow reach, revenue and impact online.
Each distinct layer is based on a solid foundation of research and builds on top of the last to create copy that gives you the best chance of connecting with your ideal clients. Then triggering action. Whether your goal is a click, a reply, a sign up or a purchase…
Are your ready to get more strategic (aka intentional) about your email marketing or sales page copywriting?
I didn’t know exactly what I wanted but Liz knew how to get me to that point!
Liz is amazing, I was beyond impressed with her personal brand identity recipe and website copywriting.
She is thorough. Well researched – and knew how to get my vision onto paper in the exact way I wanted it.
Alana McLeod, Be Yourself Allied Health
Liz made such a genuine effort to understand not just my business – but me.
Not only will you get great copy… You’ll also have an opportunity to really fine tune your offerings.
I would recommend Liz – working with her didn’t feel like a generic process.
Elizabeth Talbot, Clinical Therapy
Strategic research-based copywriting services
Email Sequences
Neglect your email marketing, and you’re missing out on a fantastic opportunity for business growth.
Welcome, nurture or rekindle your list to build an engaged community of loyal clients that can’t wait to get their mitts on your offers.
VIP Copy Intensives
Book my undivided attention for an hour, a day or a week without the 6-8 week wait.
Get my eyes on your web, email or sales page copy to make sure it’s optimised for success. So you can hit publish or send with confidence!
Can’t find what you need here? Follow this cake crumb trail…
My project discovery questionnaire only takes around 5 mins to complete… But it gives you the
chance to share your project details and discover if we’re a good fit to work together.
Your first step is to hit the button below
Liz delivers what she promises and then some!
I would say that hiring Liz Green is one of the best investments I ever made in my business.
Not only for the website project, but for the Balance Tax Accountants tone and voice training she did with the team.
Diana Todd, Balance Tax Accountants
Liz sounds so like me – it’s actually a little bit freaky!
She saved me so many hours, not to mention sacred energy trying to figure out ‘what’s next’ and where to from here.
Liz is a superstar at writing copy. She has so much patience, understanding, and humour to make working with her such a joy.
I honestly cannot rate her highly enough.
Rachel Dhanjal, Kinesiologist
Hellooooo, hey there I’m Liz Green…
Research-based copywriter and strategist specialising in emails and sales pages.
Grower of Frangipanis (but nothing else). And Seinfeld tragic – with an unshakeable belief in the healing power of cake.
Since 2017, I’ve written copy for purpose-driven brands from public speaking coaches to psychologists, naturopaths to kinesiologists, business consultants, accountants and vets.
Plus, I’ve continued to deepen my skill set and learn from some of the best copywriters around the globe.
So you know I’ll bring a hefty slice of copywriting expertise to your project, topped off with a generous dollop of experience.
I love working with purpose-driven businesses because – although they come in all shapes, sizes and industries – they have one thing in common…
A specific, heart-centred purpose that goes beyond making money (because we all need to do that)!
Sound like you?
Web Pages
Words
(roughly 4 novels)
Liz’s ability with words has captured the essence of my business and me as a person.
Her delightful personality and communication skills made it easy to work with her – and for her to target and convey my message.
Louise Cartledge, Celebrant
Click below to find out more about my research-based copywriting services
Upgrade your website copy in
5 simple steps without writing a word
Grab your free guide to upgrading your website copy.
You'll also get my emails – but if you don't love the copy and biz tips I send – unsubscribe at any time – no hard feelings!