ABOUT
Liz Green
PERTH COPYWRITER AND STRATEGIST
Hello there, I’m Liz…
I’m a research-based copywriter and strategist helping purpose-driven brands grow reach, revenue and impact online.
The strategy side of things often extends beyond copy – into branding, messaging, launching… Some call it coaching – I think of it as collaborative brain bumping.
I’m not one for declarations about super powers – especially when we’ve only just met, but…
I do know my eternal optimism helps me bring out the best in the people that I work with – and their brands.
Usually, you’ll find me living with my husband and an orange vagabond cat on the land of the Whadjuk Nyoongar people (in Perth, Western Australia).
My local area is Hamersley. But thanks to the wonders of WiFi, Zoom, Loom, Voxer (and other fabulous tools) – I can work with you wherever you happen to be.
3 of my favourite things – copy, strategy and cake
After 5+ years as a copywriter, I’ve developed my Layer Cake Copywriting Framework to help you grow:
- Reach (your audience)
- Revenue (your income)
- Impact (your contribution to the world)
Based on a solid foundation of research… Each distinct layer builds on top of the last to create copy that gives you the best chance of attracting and connecting with your ideal clients. Then triggering action.
Whether your goal is a click. A reply. A sign up – or a sale
Take a closer look at my blend of copywriting services
So, what’s my story?
It took a mid-life crisis (not the sports car and shenanigans kind) for me to finally commit to the work I’d always loved… Writing.
After my family’s award-winning construction business ended in bankruptcy, my first instinct was to curl up into a ball. Roll away. Hide.
And I did that for a little while. But, like I said – I’m a pretty optimistic person.
I realised I could choose to view my unexpected and unwanted life change as a disaster. Or a fresh start…
I got a job. Then I went to uni. And I studied Professional Writing and Publishing.
Along the way, I began writing regular blog posts for Curtin University’s careers centre. I was pretty happy!
Just over 3 years later, teetering on the edge of 50, I added a tertiary qualification to my decades of work and life experience. It felt like the cream-cheese icing on my career cake. I was excited to get to work…
Only problem – (for the first time in my life) my job applications were going unanswered. I wasn’t 100% sure what to do next until…
I discovered the Hot Copy Podcast and it changed everything.
From content creator to research-based copywriter
As I raced through the podcast episodes, I discovered more about the world of copywriting. Finally, this felt like a career path I could follow.
In July 2017, bolstered by some training (and encouraging feedback) from copywriting specialist Bernadette Schwerdt at the Australian Writers’ Centre… I launched my copywriting business.
I had no clear plan. Just buckets of enthusiasm and excitement. Plus a belief that I had skills that could support the success of other small businesses.
Since then, I’ve helped purpose-driven brands in Perth and across Australia find and use the right words, in the right way, to reach more of the right people. Then move them to take action.
I’ve continued to learn from internationally-renowned copywriting specialists like – Kate Toon, Belinda Weaver, Kirsty Fanton, Britney McBean, Samar Owais & the crew at Copyhackers.
So my clients can always rely on me to bring a healthy dollop of knowledge and experience to every project.
Liz made me think deeper about my business and what it stands for and what I’m offering my clients. Her documents were thorough and she asked thought-provoking questions.
She takes the time to understand her client and their business rather than just going, oh ok, another x, I’ll just rework something from another client.
What the heck’s a purpose-driven brand and why do I love working with them?
Not sure if there’s a universal definition for a purpose-driven brand – but I know what it means to me.
It’s a business run by someone with a mission that goes beyond sales and profit.
They act to bring about positive change for their clients, which then has an impact on the wider community.
It’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.
Every time a purpose-driven business helps a client solve a problem, it has the potential to be life-changing – on a small scale or a large one.
Either way, I love playing a part in achieving that kind of outcome – that’s kind of my purpose!
Talking about purpose…
‘Liz, you’ll be happy to know I got my first booking today from the new website.’
When an excited client sends me a message like this after their copy goes live – it makes my day.
Likewise, it honestly breaks my heart when I meet someone who’s put their time, energy – and usually a fair whack of cash – into creating a fabulous business. But they’re a bit wobbly about their brand and their copy is all wrong for their audience.
So, my purpose is…
To help business owners use research-based copywriting to better amplify their voice online (without sleazy sales talk), to grow their reach, revenue and impact.
So they can build a business they love that’s aligned with their values and supports the life they want for themselves.
Contributing to building a better community was a foundational promise I made to myself.
So, across each year, I donate a percentage of my fees to a range of charities that are close to my heart, Beyond Blue, Movember, OvarianCancerOz and Share the Dignity.
When you choose to work with me – you’re also supporting them.
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