ABOUT

Liz Green Copywriter

Liz Green Copywriter Perth

Hello there, I’m Liz Green

I’m a research-based copywriter whose favourite peeps are purpose-driven businesses. I help them grow their reach, revenue and impact online with email, launch and website copy. 

You can find me in Perth, Western Australia, the land of the Quokka. But thanks to the wonders of WiFi, I can work with you wherever you are across the globe.

When I’m not frown-gazing at my laptop or with my nose stuck in a book, I’m a cat auntie and occasional flautist. I’m also a firm believer that most situations can be improved with cake (preferably red velvet or something lemony).

Did someone mention copy and cake?

Getting your copywriting just right – so you attract and connect with your target audience – is a lot like making a yummy cake.

Fiddly, time consuming and sometimes messy… But oh so worth it.

Because, when you combine all the right ingredients in the right quantities and the right order, you can create something so mouthwatering it leaves people craving more.

My ingredients for that kind of copywriting experience include:

  • research (Voice of Customer for best results)
  • a brand messaging strategy
  • tone of voice
  • words that connect, convince and convert
  • structure
  • social proof

Optional extras:

  • for powerful email sequence copy – add a dash of personality
  • for searchable, readable web words – add a spoonful each of SEO and UX

Take a closer look at the copywriting services I offer:

Liz Green Copywriter Perth

Want expert help cooking up your copy?

Maybe you prefer your copywriting ready-made? Without the mess, stress and time suck of learning how to whisk it up from scratch.

I can help.

I’ve been writing purposeful, professional and ethically persuasive copy since 2017.

Which means, you can trust me with your website or email copywriting while you focus on the stuff that fires you up.

Running your business, growing your empire, fun with loved ones or some precious, uninterrupted *you* time.

 So, what’s my story?

It took a mid-life crisis (and not the sports car and shenanigans kind) for me to finally pursue the work I’d always been drawn to… Writing.

After a failed family business that ended in bankruptcy, I wanted to run away and hide.

But instead, I chose to view my unexpected life change as a fresh start.

I got a job and packed my 44-year-old self off to Perth’s Curtin University where I studied Professional Writing and Publishing. When I graduated in 2016 (with distinction – woohoo), I wasn’t 100% sure what to do with my new skillset. And employers weren’t exactly beating a path to my door.

From content creation to copywriting services

I’d been writing regular blogs for Curtin Uni’s careers centre for a while when I discovered a podcast that changed everything.

The Hot Copy podcast co-hosts Kate Toon and Belinda Weaver introduced me to the world of copywriting. I binged on the episodes feeling the excitement of certainty. Finally, this felt like the right fit for me.

Before I jumped in, I honed my copy chops and did some extra study with copywriting specialist Bernadette Schwerdt. And I studied SEO with Kate Toon.

In July 2017, I stepped up and launched my copywriting business. Since then, I’ve worked with business owners in Perth, across Australia and around the globe.

Why I work with purpose-driven businesses?

I don’t know if there’s a universal definition for a purpose-driven business, but I can tell you what it means to me.

It’s run by someone with a mission that goes beyond sales and profit.

They act to bring about positive change for their clients, which then has an impact on the wider community.

Purpose-driven businesses come in all shapes, sizes and industries. It’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.

Every time a purpose-driven business helps a client solve a problem, it has the potential to be life-changing – on a small scale or a large one.

Either way, I love playing a part in achieving that kind of outcome.

Copywriting services perth

So what’s my purpose?

Simply put, it’s to do better and to be better. As a copywriter – and as a human.

I help business owners better amplify their voice online so they can reach, attract and retain more of their ideal clients.

My commitment to ongoing professional development means I’ve never stopped studying and I never will. Because I’m always looking for ways to achieve better results for my clients.

So, when a client’s project goes live, it makes my day to receive a message like this one:

‘Liz, you’ll be happy to know I got my first booking today from the website.’

I want to better support the broader community too. So, I donate a percentage of every fee to a couple of charities that are close to my heart, Beyond Blue and Share the Dignity. When you work with me – you’re also supporting them.

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