3 of my favourite things – copy, strategy and cake
After 6+ years as a copywriter, I’ve developed my Layer Cake Copywriting Framework to help you grow:
- Reach (your audience)
- Revenue (your income)
- Impact (your contribution to the world)
Based on a solid foundation of research… Each distinct layer builds on top of the last to create copy that gives you the best chance of attracting and connecting with your ideal clients. Then triggering action.
Whether your goal is a click. A reply. A sign up – or a sale!
What the heck’s a purpose-driven brand and why do I love working with them?
Not sure if there’s a universal definition – but I know what it means to me.
The person or people behind the brand have a mission that goes beyond sales and profit.
They act to bring about positive change for their clients, which then has an impact on the wider community.
It’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.
Every time a purpose-driven brand helps a client solve a problem, it has the potential to be life-changing – on a small scale or a large one.
Either way, I love playing a part in achieving that kind of outcome – that’s kind of my purpose!
Wow – you read to the bottom!
You really deserve a donut – here are some handy buttons to click instead: