Did someone mention copy and cake?
Getting your copywriting just right – so you attract and connect with your target audience – can be a lot like making a delicious cake. Fiddly, time consuming and sometimes messy.
But when you combine the right ingredients, in the right quantities and the right order, you can create something memorable that leaves people wanting more.
Copywriting success starts with these essential ingredients:
- research (Voice of Customer for best results)
- a brand messaging strategy
- tone of voice
- words that connect, convince and convert
- social proof
- for powerful email sequence copy – add a dash of personality
- for searchable, readable web words – add a spoonful each of SEO and UX
Why I work with purpose-driven businesses?
I don’t know if there’s a universal definition for a purpose-driven business, but I can tell you what it means to me.
It’s run by someone with a mission that goes beyond sales and profit. They act to bring about positive change for their clients, which then has an impact on the wider community.
Purpose-driven businesses come in all shapes, sizes and industries, so it’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.
Every time a purpose-driven business helps a client solve a problem, it has the potential to be lifechanging – on a small scale or a large one. Either way, I love playing a part in achieving that outcome.
Wow – you read to the bottom!
Maybe you’d like to know more about working with me – these are the services I offer:
Whip your website copy into shape and turn browsers into buyers
Grab your free checklist - 5 simple steps to upgrade your website copy without writing a word.