Did someone mention copy and cake?
Getting your copywriting just right – so you attract, connect with and convert your target audience – is a lot like making a cake. Fiddly, time consuming and sometimes a bit messy…
But oh-so worth it.
Because, when you combine the essential ingredients in the right quantities and order, you create something so drool-worthy it leaves people craving more.
My ingredients for drool-worthy copywriting include:
- research (Voice of Customer for best results)
- a brand messaging strategy
- tone of voice
- words that connect, convince and convert
- social proof
- for powerful email sequence copy – add a dash of personality
- for searchable, readable web words – add a spoonful each of SEO and UX
Why I work with purpose-driven businesses?
Maybe there’s a universal definition for a purpose-driven business, but this is what it means to me.
It’s run by someone with a mission that goes beyond sales and profit.
They act to bring about positive change for their clients, which then has an impact on the wider community.
It’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.
Every time a purpose-driven business helps a client solve a problem, it has the potential to be life-changing – on a small scale or a large one.
Either way, I love playing a part in achieving that kind of outcome – that’s kind of my purpose!
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