ABOUT

Liz Green Copywriter, Perth WA

Liz Green Copywriter Perth

Hello there, I’m Liz Green

I’m a research-based copywriter who works with purpose-driven businesses ready to grow their reach, revenue and impact online with website copy, emails or both.

You can find me living and working on the land of the Whadjuk Nyoongar people (in Perth, Western Australia). I’m based in Hamersley but thanks to the wonders of WiFi, Zoom, Loom (and other fabulous tools) I can work with you wherever you are. Across the country. Across the globe.

When I’m not frown-gazing at my laptop or obsessing over the dastardly plot twists in Succession, I’m also a Seinfeld tragic, occasional flautist and staunch believer that most situations can be improved with cake. (Preferably red velvet or something lemony).

Did someone mention copy and cake?

Getting your copywriting just right – so you attract and connect with your target audience – is a lot like making a yummy cake. Fiddly, time consuming and sometimes messy…

But it’s oh-so worth it.

Because, when you combine the right ingredients in the right quantities and the right order, you can create something so drool-worthy it leaves people craving more.

My ingredients for that kind of copywriting include:

  • research (Voice of Customer for best results)
  • a brand messaging strategy
  • tone of voice
  • words that connect, convince and convert
  • structure
  • social proof

Optional extras:

  • for powerful email sequence copy – add a dash of personality
  • for searchable, readable web words – add a spoonful each of SEO and UX
Take a closer look at the copywriting services I offer:
Liz Green Copywriter Perth

So what’s my story?

It took a mid-life crisis (no – not the sports car and shenanigans kind) for me to finally pursue the work I’d always been drawn to… Writing.

After our award-winning family business ended in bankruptcy, my first instinct was to curl up into a ball, roll away and hide. And I did for a while.

Then I realised I could view my unexpected and unwanted life change as a disaster – or as a fresh start.

I got a job and packed my 44-year-old self off to Perth’s Curtin University where I studied Professional Writing and Publishing. Part way through my degree, I began writing regular blog posts for Curtin Uni’s careers centre.

When I graduated in 2016 (with distinction – woohoo), I had a tertiary qualification for the first time ever… But – also for the first time ever – my job applications were going unanswered. I wasn’t 100% sure what to do next until I discovered a podcast that changed everything.

From content creation to copywriting services

 

The Hot Copy podcast co-hosts (Kate Toon and Belinda Weaver) introduced me to the world of copywriting. I binged on the episodes feeling the excitement of certainty. Finally, this felt like the right fit for me.

Before I jumped into running a business once more, I honed my copy chops and completed some extra training with copywriting specialist Bernadette Schwerdt. Then I studied with Australia’s *Beyonce of SEO*, Kate Toon.

I launched my copywriting business in July 2017. Since then, I’ve worked with business owners in Perth, across Australia and around the globe. And I’ve continued to deepen my knowledge of copywriting, learning from internationally-renowned copywriters like – Belinda Weaver, Kirsty Fanton, Britney McBean, Samar Owais & the crew at Copyhackers.

Why I work with purpose-driven businesses?

Maybe there’s a universal definition for a purpose-driven business, but this is what it means to me.

It’s run by someone with a mission that goes beyond sales and profit.

They act to bring about positive change for their clients, which then has an impact on the wider community.

Purpose-driven businesses come in all shapes, sizes and industries. It’s not about being a specific type of business. It’s more about having a specific, heart-centred approach.

Every time a purpose-driven business helps a client solve a problem, it has the potential to be life-changing – on a small scale or a large one.

Either way, I love playing a part in achieving that kind of outcome – that’s kind of my purpose!

Copywriting services perth

Talking about purpose…

It honestly breaks my heart when I meet someone who’s put their time, energy – and usually a fair whack of cash – into creating a fabulous business, but their website copy is all wrong for their audience. Maybe it’s generic, fluffy, confusing, super salesy or lacking any calls to action at all – either way – I know they’re missing out on opportunities to grow. 

My purpose is…

To help business owners use research-based copywriting to better amplify their voice online (without sleazy sales talk), so they can grow their reach, revenue and impact. And build a business they love that supports the lifestyle they choose.

So it makes my day when a delighted client sends me a message like this after their new website copy goes live:

‘Liz, you’ll be happy to know I got my first booking today from the new website.’

Contributing to building a better community was a foundational promise I made to myself. I donate a percentage of every fee to a couple of charities that are close to my heart, Beyond Blue and Share the Dignity.

When you work with me – you’re also supporting them.

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