Copywriting Blog
Copywriting conversations and insights into small business life, served up with a virtual slice of your favourite cake.
Google Ads Specialist: Reeva Cutting
New country – new digital marketing career Google Ads Specialist, Reeva Cutting isn’t one to back down from a challenge. It takes courage and determination to move your family halfway around the world to begin a new life...
Meet Elva Li – luxury branding queen
Elva Li – luxury branding queen When Elva Li left her hometown of Shanghai and moved to Melbourne, she finally stepped into the truth of who she really was, set her soul free and created a...
Ethical copywriting – buzzword or behaviour change?
How my dreadful approach to car care led to a lesson in customer experience (and ethical marketing) Anyone who’s seen or been inside my car knows that keeping it clean is not one of my strengths. But, when I do decide the...