Email copywriting

When someone gives you their precious email address – it’s a big deal

You’ve just been invited into their inbox so…

You’re won’t need to rely on a fickle social media algorithm that might share your message with them.

And you’re not weirding people out by showing up everywhere they go – from platform to platform.

Instead, you’re delivering your tailored emails straight to the place where they’re looking out for you. AND they’re keen to see what you have to share – which means…

You have a fantastic opportunity to connect with and nurture your audience

But don’t just take my word for it…

According to OptinMonster – in 2021 – 99% of online adults used email and more than half of those email users checked their inbox first thing.

Ahead of social media. And ahead of the news. Then they checked it again around 20 times a day **

So, whether your email list is non-existent or enormous – growing and maintaining it is a no-brainer.

I can help you strategically connect with your existing clients then grow or rekindle your list, so it fills up with engaged subscribers (aka buyers-in-waiting)

“

Liz saved me so many hours, not to mention sacred energy trying to figure out ‘what’s next’ and where to from here.

She is a superstar at writing copy (she sounds so like me its actually a little bit freaky 😜).

Liz has so much patience, understanding, and humour to make working with her such a joy. I honestly cannot rate her highly enough.

Rachel Dhanjal Kinesiologist

Make your emails irresistible with these essential ingredients

Just like a delicious cake, email copywriting starts with a list of raw ingredients. Blend them together, bake in the goodness and – boom – you’ve created irresistible emails your audience will want to consume.

My special blend of email ingredients includes:

Voice of customer (VOC) research
Don’t guess what your clients want, need and desire. Ask them (or people like them). Identify and use the exact language to talk about those things in a way that attracts precisely the right customers and triggers sales

Competitor and industry research
Discover missed opportunities in the marketplace or a fresh approach to draw attention to your service or product

Social proof
Build trust and credibility by reinforcing the value and results you deliver using the exact words of your happy clients

A well-planned strategy
Give every email one clear purpose so it’s written for one person and has one job to do

A lead magnet (or two)
Share your value-packed reason for potential clients to invite you into their inbox and keep opening your emails

Tailored conversion copy
Connect with your readers and make it easy for them to act – whether that’s to reply, sign up for a trial or make a purchase

Hello there, I’m Liz Green

I write tailored conversion-focused emails that help you stand out in a crowded inbox.

I help you engage your readers with relevant emails that sound like you, speak to them and share just the right balance of insights, education, entertainment and offers. All the ingredients to help them know, like and trust you better!

“

Thank you for sending my email sequence through, I think it’s absolutely amazing!

I can see how much thought and effort you’ve put into this and I genuinely appreciate every bit of it, thank you!

Renee Brown, Founder, Corporate Cupid

Stand out in a crowded inbox with customised emails

When someone trusts you with their email address and you fail to follow up or explain what’s happening next – that trust is already on shaky ground. The best strategy is to establish which sequences you need then, as far as possible, automate them.

Email welcome sequences settle in new subscribers, set expectations and reassure them that you belong in their inbox.

Nurturing email sequences keep your subscribers informed, educated and entertained – so they don’t forget who you are or that your emails are valuable (aka click worthy) which means…

When you send sales or launch emails, your audience is not surprised or unhappy to receive them. They want to see what you’ve created and have the opportunity to discover whether they’re a good match for your offer this time around.

If you’re ready to grow or rekindle a warm, engaged and eager list of potential and existing clients who love what you do and want what you sell – I can help.

‘Liz wrote a really solid welcome sequence
with curiosity-invoking subject lines
and stories that keep you reading.’

Liz Painter, Email Strategist and Conversion Copywriter, Comma Comma

Let’s talk price and process

Your email sequence is customised for your audience, with specific goals and a specific strategy – so it requires
a customised fee but… Here’s a handy starting point so you don’t have to play *guess the price*

An email welcome sequence of 5-7 emails for one audience

starts at:

$2100/ ex GST

Detailed questionnaire and briefing session with you – up to 2 hours
Voice of Customer (VOC) research using a tailored survey created for your clients plus client interviews via Zoom or phone
VOC report to share research findings and help identify the key messaging and the exact language that attracts precisely the right customers
Industry and key competitor research to identify messaging opportunities and gaps
An email strategy tailored to win and retain clients for your specific business for one specific audience
Conversion copywriting based on thorough research to help you engage your audience and convert them from subscribers to buyers
Proofreading to make sure your copy’s ready to be set free into the world
A review of your email numbers after 8 weeks to assess your email sequence’s performance and identify any areas to improve
PROJECT TIMEFRAME IS APPROX 4-6 WEEKS

GET CUSTOMISED EMAIL SEQUENCES