Email Copywriting
Grab a bigger slice of reach and revenue with custom email sequences that connect and convert
If you’ve neglected email copywriting in favour of its younger cousin, social media – chances are you’re missing out on opportunities to attract more ideal clients.
With email sequences, you don’t have to rely on a fickle algorithm that may or may not show your posts to your ideal audience. Instead, you can deliver your tailored message straight to their inbox, where you know they’re looking out for you.
Because when someone gives you their precious email address, you’re not showing up uninvited. Or chasing them from platform to platform. They’ve welcomed you into their inbox and they want to hear from you.
Plus, here’s the thing…
Not only do 92% of online adults use email, but 58% of email users check their inbox first thing. Ahead of social media. Ahead of the news. Then – they check it again about 20 times a day.
So, even if your email list is non-existent or gathering dust. Or your emails are inconsistent and underperforming. I can help you grow or rekindle your list so you turn casual browsers into engaged subscribers.
“
‘Thank you for sending my draft email sequence through, I think it’s absolutely amazing! I can see how much thought and effort you’ve put into this and I genuinely appreciate every bit of it, thank you. No changes needed at my end!’
Renee Brown, Founder, Corporate Cupid
Essential ingredients for irresistible emails
Cake and emails have a lot in common (apart from the fact I love them both). Cake starts out as a list of raw ingredients. But once you blend and bake them together, add a delicious filling and topping – boom – you’ve created an irresistible treat.
Your emails can become irresistible to your ideal clients if you use the right mix of key ingredients, such as:
- Voice of customer (VOC) research
Identify your clients’ wants, needs and desires and provide the exact language to talk about those things in a way that attracts precisely the right customers
- Competitor and industry research
Discover missed opportunities in the marketplace
- Social proof
Build trust and credibility using the exact words of your happy clients
- A well-planned strategy
Give every email a clear purpose so it has one job to do
- A lead magnet (or two)
Value-packed reason for potential clients to invite you into their inbox and keep opening your emails
- Tailored conversion copy
Connect with your readers and move them to act – whether that’s to reply, sign up for a trial or make a purchase
Hello there, I’m Liz Green
I write email sequences that take you from research and strategy to *press send*. Using the right blend of ingredients and storytelling, I help you engage your readers with tailored emails sharing insights, education, entertainment and offers.
“
‘Liz wrote a really solid welcome sequence with curiosity-invoking
subject lines and stories that keep you reading.’
Liz Painter, Email Strategist and Conversion Copywriter, Comma Comma
Customised emails that stand out in a crowded inbox
If someone trusts you with their email address and you fail to explain what’s next or to follow up with them – that trust is already on shaky ground.
Email welcome sequences reassure new subscribers that they’ve made the right choice. Nurturing sequences keep them informed, educated or entertained – so they remember who you are and that your emails are valuable (aka click worthy).
I write tailored conversion-focused emails that help you stand out in a crowded inbox. I set you free from the what-to-write-about panic. And I help you grow a warm, engaged and eager list of new and existing clients who love what you do.
Let’s talk price and process
Your email sequence is customised for your audience, with specific goals and a specific strategy – so it requires a customised price. But I know it’s annoying to play guess the price – so here’s a handy ballpark starting point.
An email sequence of 5-7 emails
for one audience, starts at:- Detailed questionnaire and briefing session with you – up to 2 hours
- Voice of Customer (VOC) research using a tailored survey created for your clients plus client interviews via Zoom or phone
- VOC report to share research findings and help identify the key messaging and the exact language that attracts precisely the right customers
- Industry and key competitor research to identify messaging opportunities and gaps
- An email strategy tailored to win and retain clients for your specific business for one specific audience
- Conversion copywriting based on thorough research to help you engage your audience and convert them from subscribers to buyers
- Professional proofreading to make sure your copy’s ready to be set free into the world
- A review of your email numbers after 8 weeks to assess your email sequence’s performance and identify any areas to improve
- PROJECT TIMEFRAME IS APPROX 4-6 WEEKS
and use it to start growing your reach and revenue today.
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