Email Copywriting
Grab a bigger slice of reach, revenue and impact with email copywriting that nurtures & grows your audience
When someone gives you their precious email address, you’re not showing up in their inbox (or their life) uninvited.
You’re also not at the mercy of a fickle algorithm that might or might not share your message with your ideal clients.
And you’re not weirding people out by showing up everywhere they go – from platform to platform…
But you are delivering your tailored email sequences straight to their inbox, where you know they’re looking out for you. And they want to hear from you.
Because in 2021, 92% of online adults used email and 58% of email users checked their inbox first thing…
Ahead of social media. Ahead of the news. Then they checked it again about 20 times a day **
That’s why email is a fantastic opportunity to connect with and nurture your audience.
So, whether your email list is non-existent or enormous or your emails are inconsistent, underperforming or gathering dust. I can help you reconnect with your existing clients, rekindle and grow your list so it’s full of engaged subscribers (aka buyers-in -waiting).
** Optinmonster
“
‘Liz is a superstar at writing email copy (she sounds so like me its actually a little bit freaky 😜).
She saved me so many hours, not to mention sacred energy trying to figure out ‘what’s next’ and where to from here.
Liz has so much patience, understanding, and humour to make working with her such a joy. I honestly cannot rate her highly enough.’
Essential ingredients to make your emails irresistible
Just like a yummy cake, email copywriting starts with a list of raw ingredients. Blend them together, bake in the goodness and – boom – you’ve created irresistible emails your audience will want to gobble up.
My special blend of email ingredients includes:
- Voice of customer (VOC) research
Don’t guess what your clients want, need and desire. Ask them (or people like them). Identify and use the exact language to talk about those things in a way that attracts precisely the right customers
- Competitor and industry research
Discover missed opportunities in the marketplace or a fresh approach to draw attention to your service or product
- Social proof
Build trust and credibility by reinforcing the value and results you deliver using the exact words of your happy clients
- A well-planned strategy
Give every email one clear purpose so it’s written for one person and has one job to do
- A lead magnet (or two)
Share your value-packed reason for potential clients to invite you into their inbox and keep opening your emails
- Tailored conversion copy
Connect with your readers and make it easy for them to act – whether that’s to reply, sign up for a trial or make a purchase
Hello there, I’m Liz Green
I write tailored conversion-focused emails that set you free from what-to-write-about panic and help you stand out in a crowded inbox.
Using the right blend of ingredients, I help you engage your readers with tailored emails that sound like you and share insights, education, entertainment and offers.
“
‘Thank you for sending my email sequence through, I think it’s absolutely amazing!
I can see how much thought and effort you’ve put into this and I genuinely appreciate every bit of it, thank you!’
Renee Brown, Founder, Corporate Cupid
Customised emails that stand out in a crowded inbox
When someone trusts you with their email address and you fail to follow up or explain what’s happening next – that trust is already on shaky ground. The best strategy is to establish which sequences you need then, as far as possible, automate them.
Email welcome sequences settle in new subscribers, set expectations and reassure them that you belong in their inbox.
Nurturing email sequences keep your subscribers informed, educated and entertained – so they don’t forget who you are or that your emails are valuable (aka click worthy) which means…
When you send sales or launch emails, your audience is not surprised or unhappy to receive them. They want to see what you’ve created and have the opportunity to discover whether they’re a good match for your offer this time around.
If you’re ready to grow or rekindle a warm, engaged and eager list of potential and existing clients who love what you do and want what you sell – I can help.
‘Liz wrote a really solid welcome sequence
with curiosity-invoking subject lines
and stories that keep you reading.’
Liz Painter, Email Strategist and Conversion Copywriter, Comma Comma
Let’s talk price and process
Your email sequence is customised for your audience, with specific goals and a specific strategy – so it requires
a customised fee. I know it’s annoying to play guess the price – so here’s a handy starting point.
An email welcome sequence of 5-7 emails for one audience
starts at:- Detailed questionnaire and briefing session with you – up to 2 hours
- Voice of Customer (VOC) research using a tailored survey created for your clients plus client interviews via Zoom or phone
- VOC report to share research findings and help identify the key messaging and the exact language that attracts precisely the right customers
- Industry and key competitor research to identify messaging opportunities and gaps
- An email strategy tailored to win and retain clients for your specific business for one specific audience
- Conversion copywriting based on thorough research to help you engage your audience and convert them from subscribers to buyers
- Proofreading to make sure your copy’s ready to be set free into the world
- A review of your email numbers after 8 weeks to assess your email sequence’s performance and identify any areas to improve
- PROJECT TIMEFRAME IS APPROX 4-6 WEEKS
Embrace the power of your email list and use it to
start growing your reach, revenue and impact today.
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